What you should know about Event Branding?

Bizzabo reveals that 95% of marketers affirm in-person events due to their benefits. Conducting events to promote and represent brands is always been beneficial for businesses. Live events nowadays are conducted in all modes (Virtual, onsite).

An Event Branding Agency is emerging to provide Event Branding service. Planning, executing, optimizing, and automating are some of the Event Branding Services in India.  

If you are curious to know about event branding then this article is for you. Here, you will get information about event branding importance, elements, and corporate event branding ideas. But first, let's understand what is event branding.

What is Event Branding and Why it is important?

Event Branding is a marketing opportunity for the brands in which the businesses showcase their personality, goals, and mission to their audience within a live event. The companies organize live events virtually, in person, or a hybrid manner. 

With the help of event branding, a brand attracts new customers and enhances their engagement. It is a great place to gather new leads and form new connections with the audience. Through event branding, businesses create a unique brand voice, and brand identity and increase awareness about their brand.

Crucial Elements of Event Branding

Every event needs to be well planned and prepared beforehand. Certain elements are the pillars of organizing a great event. Let's explore them.

 

Event Name

The name of the event sets the mood and tone of the brand voice. A name that is unique and catchy helps to draw the audience’s attention. Moreover, the name of the event reflects the culture and purpose of the event.   

Event Logo

A logo of the organization helps create a unique identity for the brands that distinguishes them from others. The logo of the event must be recognizable and innovative. To maintain uniformity, a consistent logo should be used throughout the event. 

Event Theme

           

Deciding on a theme for the event is the most essential chore of event branding. The theme conveys the message and goal of the event to the audience. Having an attractive and comprehensive theme lets the unfamiliar audience know about your brand.       

Event Design

Event design is an important part of the event which includes setting up the imageries, typographies, colors, website, and voice. An event that is not too much complicated with eye-soothing colors and pleasing tone creates a memorable experience for the attendees. 

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Event Branding Best Practices

1. To make your branding more effective, you need to act out some meaningful practices that are discussed here.

2. Have enough knowledge about your audience and what they like. Conducting personalized forms of events leads to success.

3. Make sure that the brand promise resonates with the message and design. Your audience must not be confused about the particulars of the event.

4. Maintain coherency in all your marketing activities for social media, online, and onsite events. Harmonious and consistent branding leads to building credibility among the users.

5. Allow your attendees to give feedback about the event. It's very important to get feedback from your audience to improvise and plan out more productive events.